WHY SOTHEBY’S?
We artfully unite extraordinary homes with extraordinary lives, throughout the world.
The Sotheby’s brand is synonymous with excellence, luxury, and a life well lived. In a world where first impressions are formed in seconds, the distinctive Sotheby’s brand immediately sets your property apart.
We Understand Your Home
To create value, an extraordinary home needs the proper frame. Your home can only be fully appreciated when it is well represented. Your home requires expert knowledge of its finishes, location premiums, and price point. We understand what’s special about your home so that we can create the perfect frame that will accentuate its best attributes. By doing so, we shift the conversation with the buyer from having a home to sell to having a special opportunity to own.
We Understand Your Buyer
The person who buys your home is as unique as the home itself. Like you, the buyer of your home is living a complicated, busy life. The actual decision to purchase is often made swiftly. Delays in addressing questions or concerns can end momentum. We are prepared to capitalize on the moment of decision.
We Understand You
You’ve designed your life your way. We tailor our engagement to suit your lifestyle, your schedule, your timeline, and your risk orientation. We work hard to make the sale of your home as easy as possible. Once we have honed the opportunity of your property and identified our target buyers, we create a tailored strategy to achieve your goals. Our unique understanding will drive decisions concerning pricing, timing, privacy and marketing.
We Reach the Audience
Collaboration between Sotheby’s International Realty and the revered Sotheby’s Auction House utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the markets we serve worldwide, this distinguishes our brand in a meaningful way.
Our digital and print media plan includes impactful, exclusive and first-to-market partnerships with an increased strategic focus on mobile and editorial content through some of the most preeminent media reaching all corners of the globe. Our goal is to present the properties represented by our worldwide network to a broad audience of potential buyers who value and seek the unique.
Our commitment to unparalleled quality has been in place since the inception of the brand over 200 years ago. With over 16,000 independent sales associates in approximately 730 offices and 56 countries and territories, our network members utilize innovation with relevant reach. Our brand’s white glove referral program is also a key differentiator, allowing network members to connect the most prestigious buyers and sellers globally. Orchestrated by a dedicated team of professionals that direct thousands of distinguished global connections monthly.
